Mailing Lists

Marketing Via Postal Group, Inc.

2526 South Birch Street
Santa Ana, CA 92707
(800) 301-2833

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A quality mailing list is the most important part of your direct mail campaign. If you have an existing or past customer database that is a great place to start. We will take your file and CASS Certify and standardize to match what is on file with the U.S.P.S. Next we will de-dupe based on a waterfall criteria set that eliminates duplicate names and addresses in the file. One of the worst things you can do is mail two or more pieces to the same recipient! After that your file will be run against the NCOA Postal File to insure that you have caught up with recent movers. 20% of the population moves each year and you must keep current with their movements.

Consumer Database
The Consumer List is a comprehensive national consumer list providing over 111 million households and more than 176 million individuals. The file is completely rebuilt every two months with interim monthly phone refreshes and suppressions. We start with over 800 million names and addresses compiled from multiple sources including county recorder, county tax assessor files, other compiled lists and telephone directories. We apply keycodes to each record effectively reducing duplicate records. The system then identifies the most recent address for the record. Finally demographic and real property data is applied to each record via an enhancement process. The end result is the most accurate, comprehensive prospect data available for marketing today.
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Business Database
Our Business Lists include over 18 million individual company names and addresses and more than 15 million senior and middle-management executives by title.
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Real Property Database
This file is a comprehensive, real property list sourced from the county recorder and assessor records designed to help you target prospects that own real estate. It is built on a bi-monthly basis and comprised of more than 45 million U.S. households. While maintaining compliance with State Attorney General Do Not Call files is the responsibility of each Telemarketing organization, to assist our customers in meeting these state requirements we apply SAG Do Not Call file suppressions on a monthly basis. These updates are typically applied on to the file by the 1st day of each month. Because of the wide variety and growing complexity of schedules and regulations involved with state Do Not Call files, it is incumbent on each company to take whatever additional steps are necessary to ensure they are compliant at the time their telemarketing campaigns are implemented.
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New Movers

Our six-month New Mover database is rebuilt/refreshed on a monthly basis. At that time the majority of our new records are added and records appearing on the base for more than six months are deleted.

General release of the file is scheduled for the 4th Friday of each month and is available on the following Monday.

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New Homeowners

Our 6 month New Homeowners file contains the most up-to-date real property information directly from U.S. County Recorder's offices. Because we update the file on a weekly basis, you're sure to get the freshest data available. People in this segment are very desirable because they demonstrate stability as well as purchasing power. New homeowners establish new buying patterns and service relationships to reflect their priorities.

Note: Some states restrict the availability of some loan related data. Those "non disclosure" states are: TX, KS, NM, UT and WY.

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New Borrowers

Our 6 month New Refi/Equity Borrowers file contains the most up-to-date real property information directly from U.S. County Recorder's offices. Because we update the file weekly, you're sure to get the freshest data available. Since New Borrowers have just gained a substantial amount of buying power, they make a great target for marketers of home improvements, appliances, furniture and more.

Note: Some states restrict the availability of some loan related data. Those "non disclosure" states are: TX, KS, NM, UT and WY.

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Pre-Movers
The Pre-Mover database is comprised of consumers who currently have listed their home for sale. The ability to identify households before they move is immensely valuable to marketers for selling products and services. The buying and selling of a home begins a series of critical, valuable and educated buying decisions by the consumer. Utilize this data to maximize ROI as you find households during the critical “eager-to-buy” phase before and during the move.

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